Digital Decorating: Direct-To-Garment DTG Growth Opportunities for 2021
Today’s online shopper has their eye on the instant gratification of direct-to-garment (DTG) printing. “We live in an instant gratification world where companies like Amazon deliver whatever we want to buy, sometimes the same day,” says Equipment Zones’ Terry Combs. “The new mantra of the modern consumer is: I want one, I want it custom and I want it now!” DTG Printing Strength and Weaknesses The strength of DTG decorating has been and will continue to be the ability to instantly print a...